Laksala has entered into
an agreement with the wow.lk as a
business partner. Accordingly Laksala products are available on https://www.wow.lk/mall/m/laksala-stores/laksalastores/.
Anyone could now purchase locally-made high quality batik wear, handicrafts and
gifts on wow.lk. which became the leading
ecommerce platform in Sri Lanka under retail service according to the
independent survey conducted by the 16th edition of Brand Finance Sri Lanka
(2019) office. Brand Finance is the world’s leading independent band
valuation and strategy consultancy in London
We have identified
customer needs when it comes to handicrafts and accordingly we took this initiative
to promote handicrafts through e-commerce to make handicrafts accessible to
every corner of the world said, Mr. Madhura De Silva, CEO/Director General,
Laksala. He further added; Digital
and mass production had attracted a high customer demand for handmade
products. People want to see human
interaction and effort in products they buy; People want to see products that
are made with intentional love with human interaction; People want to see
products which are inspired by the nature; and People want to ensure the
authenticity of the products.
Presence of a large number
of craftsmen who are hailing from a rich history of art and culture with more
than 2500 years is the leading“comparative advantage” for Sri Lankan
Handicrafts sector over other countries. Eg:- wood carvings, sculptures etc. Products which has unique
production technologies and raw materials with endemic materials will be our
“absolute advantage” by virtue of having these production technologies and
resources. Eg:- rush and reed, local handlooms, Sri Lankan Batik etc.
We trust that every
household in the world will buy handicrafts for their daily needs. In future we
will promote handicrafts based on the needs that have been identified through
empirical research carried out by us, Mr. Silva said.
Officials from Laksala and
wow.lk posed for photographs after the agreement. From left: Miss .V. Divya
Darsheni (Category Executive - Fashion), wow.lk,
Ms. Thashma Haththotuwegama ( Senior Category Manager), wow.lk, Mr. Reza Aniff - Chief Commercial
Officer),wow.lk, Mr. Samantha Mallawaarachchi-Manager (Business Development), Laksala,
Mr. Kelum Jayawardena-Director (Sales), Laksala, Mr. Allan Delilkan, Acting
Director (Finance), Laksala, Mr. Madhura De Silva, CEO/Director General,
Laksala, and ,Dr. Nushad M Perera, Chief
Executive Officer, wow.lk.
