Laksala
focuses on the external presentation of its showrooms to ensure there are
satisfied customers inside. Business based on physical presence, which heavily
influences customers’ decisions, whether or not to shop at a location. Outside
appearance is important in selecting a store to shop.
Laksala’s retail makeovers are tapping into a new
demand from customers: for showrooms to put its appearance and atmosphere
first. The Laksala Management considers that when it comes to shopping, a
store’s outside ambience is more important. Accordingly, Laksala management
guarantees that the environment of showroom’s location is consistent with its
target customers’ expectations.
Laksala
has developed the external presentation of its showrooms as part of overall
marketing efforts. This is the prime result at Laksala Fort Showroom. Customers
avoid places of business based on its external appearance, which could
drastically impact bottom line of the business entity. So what Laksala can do
is to ensure its customers return and have a positive impression.
